Technology & Process

Since 1991, Titleist has developed the most comprehensive club fitting methodology and shared our experiences and findings with tens of thousands of golf professionals through local fitting workshops. Fitting professionals are trained to conduct comprehensive driver, long game, iron and wedge fittings. FittingWorks workshops mesh product knowledge with the skill to interpret club and ball data in order to select the best possible equipment for golfers everywhere.

Launched in 2004, the Titleist Performance Institute in Oceanside, California is the most technologically advanced golf evaluation facility in existence. Focusing on swing efficiencies, physical conditioning, and custom equipment fitting, players are placed through a complete array of tests usually reserved for the best golfers in the world. By assessing a total picture of the body, swing, and equipment, the TPI team will prescribe a comprehensive program to address a golfer's specific needs.